Self-initiated brand concept: a collectible furniture house, designed and built end to end in Framer.

The idea came from the name. A section cut is the view an architect uses to show what is inside. The name became the design method: every piece is designed from its cross-section, the logo is crossed by the cut line, and so is the whole site.

Signature interaction: the piece is cut in front of you. A crimson line runs through the object and reveals its interior, joints and material.

Delivered: name, concept and logo, a collection of 13 pieces modeled in 3D, consistent product photography, downloadable spec sheets, and an English site with a commission process.

Live site: corte.framer.media