Self-initiated brand concept: an electrolyte drink in a can, designed and built end to end in Framer.

The idea came from the name. In a video game, a checkpoint is where you save your progress; in a race, it's the water station. The can is that save point, so the whole brand speaks in 16-bit: a custom bitmap wordmark, a race HUD and pixel dithering.

Signature interaction: pick a world (Coast, Desert, Volcano or Sierra) and the entire site switches palette, can and HUD.

Delivered: name, concept and wordmark, four world cans, an honest nutrition panel, and a working storefront with bag, trial pack, subscription and a comparison table.

Live site: checkpoint.framer.media