Self-initiated brand concept: technical trail apparel, designed and built end to end in Framer.

The idea came from the name. The lapse rate is the technical term for how air loses 6.5 °C every 1,000 m of altitude. LAPSE dresses the mountain by temperature, and every color band in the brand equals 1,000 m of mountain.

Signature interaction: drag the altitude and the runner gets dressed layer by layer, with the exact garment for that temperature.

Delivered: name, concept and a thermal color system, 10 garments with consistent photography, an interactive Thermal Lab, a kit configurator by altitude, and an English site with a shop.

Live site: lapse.framer.media