Self-initiated brand concept: an author florist in Mexico, designed and built end to end in Framer.

The idea came from the name. In Mexico, an "amarre" is a tied bouquet, and also a love spell to make someone come back. The brand plays with both meanings without taking itself too seriously: bouquets made with intention, with the person's name on the ribbon.

Signature interaction: type a name and it appears live on the bouquet's 3D ribbon, in gold foil, exactly as it would be printed.

Delivered: name, concept and ribbon lettering, six bouquets each with its own intention and color, the customizable 3D ribbon, ordering with date, delivery and photo, and a site with workshops and a subscription.

Live site: amarre.framer.media