Imperiatec - Website Redesign 💻
Meroua Kahlerras
Project Duration:3 months
Role:UX Designer / Project Manager
🏗️ The Challenge
Imperiatec, a B2B industry leader, faced a critical disconnect between their innovative products and their outdated digital presence. My mission was to bridge this gap by:
🎨 Modernizing their brand image for the digital age
🚀 Streamlining the quote request process
📢 Enhancing message clarity to better communicate their value proposition
🔍 Approach & Process
Discovery & Research
I kicked off with a deep dive into user needs:
🎤 Conducted user interviews that revealed frustrations with the existing site
🔥 Deployed Hotjar to analyze user behavior, uncovering unexpected pain points
🕵️♀️ Performed a comprehensive UX audit, identifying key areas for improvement
Design & Ideation
Armed with insights, I moved into the creative phase:
👥 Crafted detailed personas to represent our diverse user base
🗺️ Mapped user journeys to visualize the ideal customer experience
✏️ Created wireframes and interactive prototypes in Figma, bringing our vision to life
Testing & Refinement
To ensure our designs hit the mark:
🧪 Organized usability testing sessions, gathering real-time feedback
🔄 Iterated designs based on user input, focusing on intuitive navigation
📊 Presented progress to stakeholders with data-driven insights
Collaboration & Implementation
Throughout the project, I:
🤝 Coordinated closely with the dev team to bring our WordPress designs to reality
⏱️ Managed timelines and deliverables, ensuring we stayed on track and on budget
📈 The Results
After three months of focused effort, we achieved:
💰 Increased Revenue: Implemented innovative B2B digital marketing strategies that resulted in a 150% increase in revenue over 2 years
🔝 Improved SEO Performance: Coordinated SEO and content marketing initiatives, leading to a 172.9% growth in new users
🌟 Enhanced Online Engagement: Managed online communities, increasing followers by 50% annually with a 13% engagement rate
🎯 Optimized User Experience: Designed UX/UI interfaces that improved conversion rates and overall customer experience
🛠️ Tools & Methodologies
Design: Figma, Adobe Photoshop
Analysis: Hotjar
Project Management: MS Project, Trello
Approach: Design Thinking, Lean UX
💡 Key Takeaway
This project reinforced my belief in the power of user-centered design. By aligning Imperiatec's digital presence with user needs and expectations, we not only improved key metrics but also set the stage for continued growth in the B2B space.
📸 Behind the Scenes
Brand identity by kapferer
This visual captures the essence of Imperiatec's brand identity overhaul. By focusing on key elements like personality, culture, and user reflection, we crafted a cohesive digital presence that aligns with their innovative spirit. This transformation was central to modernizing their B2B image and enhancing user engagement. This caption connects the image to your project by highlighting the strategic elements involved in the brand identity process.
2. Figma designs
These Figma designs illustrate the comprehensive redesign of Imperiatec's website. By focusing on user-centric design and strategic brand alignment, we created a modern, intuitive interface that enhances user engagement and streamlines interactions. This transformation reflects Imperiatec's innovative spirit and commitment to excellence in the B2B space. This caption connects the visual elements in your designs to the goals and outcomes of your project.
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Posted Sep 26, 2024
The goal of this project was to transform Imperiatec's digital presence by modernizing their website, enhancing user experience, and aligning their brand image
