Reussette: Elevating Culinary Event Experiences 🧆

Duration:3 months Role:UX Consultant

Reussette, a culinary event agency, sought to enhance their online visibility and conversion rates. The goal was to redesign their website to better showcase their unique offerings and streamline the customer journey from discovery to booking.

To understand the landscape and user needs:

User Interviews: Conducted interviews with clients to gather insights on expectations and pain points.

Competitive Analysis: Analyzed competitor websites to identify best practices and differentiation opportunities.

Heuristic Evaluation: Performed evaluations based on Jakob Nielsen's principles to identify usability issues.

With insights in hand, I moved into design:

Personas & User Journeys: Developed personas representing different customer segments and mapped their journeys for an optimal experience.

Wireframes & Prototypes: Created wireframes and high-fidelity prototypes using Figma, focusing on intuitive navigation and compelling visuals.

Ensuring the design met user needs was crucial:

Usability Testing: Organized sessions to gather feedback on the design's effectiveness and user-friendliness.

Iterative Design Process: Refined designs based on feedback, enhancing features that resonated with users.

-Marketing Director at Yves Saint Laurent Beauty

Collaboration was key throughout:

Cross-Functional Teams: Worked closely with developers to ensure accurate implementation of designs.

Stakeholder Engagement: Regularly updated stakeholders to align on goals and progress.

The project delivered significant improvements:

Increased Conversion Rates: Streamlined booking process led to higher conversion rates.

Enhanced User Experience: Improved navigation and design increased user satisfaction.

Stronger Online Presence: The redesigned website effectively showcased Reussette’s unique offerings, attracting more visitors.

Design Tools: Figma for design and prototyping

Testing Tools: UserTesting for gathering user feedback

Methodologies: Design Thinking, Agile (Scrum)

This project demonstrated the impact of user-centered design in enhancing online experiences. By aligning the website with user needs and expectations, we not only improved key metrics but also strengthened Reussette's market position.This case study maintains a professional tone while incorporating storytelling elements to engage readers. It highlights your role, the challenges faced, and the impact of your work.