Logo Design - ReaktArt: Uniting Contemporary & Modern Expression

The project aimed to create a logo for ReaktArt, a contemporary art organization that brings together artists from Macedonia, promoting modern artistic expression.

ReaktArt is dedicated to showcasing the vibrancy and relevance of contemporary art. The logo needed to embody the dynamic energy and innovative spirit of the organization.

For the logo design, I focused on creating a minimalist and modern symbol that combines the initials "R" and "A" from the organization's name. The design process included:

Initial Concept Development: Brainstorming and sketching various ideas to find a unique and meaningful representation of the organization’s identity.

Refinement and Digitization: Refined the chosen concept and digitized it using design software to ensure precision and clarity.

Red “A”: Represents the dynamic energy of art.

Black Line: Forms the “R” at the top of the letter, symbolizing the idea of reaction and interaction with contemporary art.

This clean and impactful design aligns perfectly with ReaktArt's mission to showcase the vibrancy and relevance of contemporary art and its artists. The minimalist approach ensures that the logo is versatile and timeless, suitable for various mediums and applications.