The main objective was to create a set of social media animations that aligned with DIGICUBE’s branding, communicated its core values, and supported specific marketing goals, including recruitment, service promotion, and brand visibility.

DIGICUBE is an IT company focused on delivering innovative digital solutions. The project aimed to enhance DIGICUBE’s online presence by engaging audiences with visually appealing and purposeful animations. Each animation was tailored to a specific theme—recruitment, company values, near-shoring offers, and partnerships—reflecting DIGICUBE's dynamic and modern brand.

The challenge was to develop visually cohesive animations that could capture attention in a competitive digital landscape while effectively communicating different aspects of DIGICUBE’s brand identity and services. Additionally, we needed to ensure each animation was concise, engaging, and adaptable for various social media platforms.

I adopted a creative and structured approach:

Recruitment Animation: A collage animation was chosen for its dynamic visual appeal. Photoshop and After Effects were used to animate and bring together various images, reflecting DIGICUBE's vibrant workplace culture.

Company Values, Near-Shoring Offer, and Partnership Animations: These animations used a consistent 2D illustration style, maintaining brand alignment while conveying clear messages. Illustrator was used to design custom visuals, and After Effects brought them to life.