The objective of the project was to create a modern and sleek logo design that would effectively communicate RicLuc Real Estate Company's focus on selling and renting high-quality, modern apartments in new buildings. The logo needed to represent professionalism, innovation, and a connection to the real estate industry.

RicLuc is a real estate company specializing in selling and renting modern apartments in newly constructed buildings. The project aimed to establish a strong brand identity that would resonate with clients looking for contemporary housing solutions. The logo was a pivotal part of building this brand identity, reflecting the company's modern, professional approach to real estate.

The challenge was to design a logo that clearly represented the company's core business while maintaining a clean, minimalist, and professional appearance. It was crucial to create a unique and memorable design that would set RicLuc apart from competitors and visually communicate their focus on modern architecture.

The solution was developed by focusing on typography and negative space. A letter-based logo was chosen for its simplicity and elegance. By creatively using negative space between the letters "c" and "L," the letter "L" was transformed into a three-dimensional building structure, symbolizing modern apartments. This design seamlessly connected the logo to the company's core business while maintaining a sleek and professional aesthetic.

This project reinforced the importance of balancing creativity and simplicity in logo design. It also emphasized the power of negative space in creating memorable and meaningful designs. Additionally, I gained valuable insights into the specific needs of a real estate brand, such as emphasizing architectural elements and a sense of trustworthiness.