Nivea Anti-Wrinkle Night Care Video Ad Campaign

Nivea is a global skincare brand. This project was for the launch of their Anti-Wrinkle + Revitalizing Night Care 55+ product, aimed at women looking for a trusted, results-driven night cream.

Build launch hype for the product with a video ad and matching captions that could grab attention on social while still feeling right for an established, trusted brand.

Getting the AI tool to follow the prompts accurately was the main issue. Skin texture and product application needed to look natural and believable, and early generations came out looking stiff or artificial. It took several rounds of adjusting the prompts to get movement and texture that actually looked real.

I broke the prompts down into smaller, more specific instructions instead of one long description, which gave much more control over how the skin and product texture rendered. This got the final video to a place where it looked natural enough to support a trusted, established brand like Nivea. I also wrote the captions to match the brand's tone, keeping the copy simple and reassuring rather than pushing hard sales language.