Oceanic Men Perfume Video Ad Creation

Belavita is a DTC fragrance brand. This project was for their Oceanic Men perfume, a scent aimed at a younger, style-conscious male audience who shop mostly through TikTok and Instagram.

Create a video ad built to drive actual conversions on TikTok and Meta, not just views. The brand needed creative that could turn scroll-stopping attention into sales for this specific product.

The hardest part was matching Belavita's visual style and tone. Fragrance ads live and die on how premium they feel, so the video had to look polished and on-brand rather than like a generic UGC clip. Getting the lighting, pacing, and overall mood to match how the brand already presents itself took several rounds of adjustment before it felt right. Solutions/Outcome

I adjusted the visual direction until it matched Belavita's brand look while still working as short-form content people would actually watch. This meant testing different lighting setups and cut speeds to find the right balance. The final ad kept that premium fragrance feel while moving fast enough to stop the scroll on TikTok and Meta, which is what the brand needed most.