EOS R5 Video Ad for Canon

Canon is a camera brand known for high-end photo and video gear. This project was for the EOS R5, a camera aimed at serious hobbyists and professionals who care about image quality and video performance.

Create a video ad built to drive conversions on TikTok and Meta by showing what the camera can actually do, not just listing specs.

Voice and caption timing was the biggest issue. The voiceover needed to line up exactly with on-screen captions and camera cuts, and even small timing gaps made the ad feel off. Getting the pacing tight took several rounds of adjusting the voice track against the cuts.

I rebuilt the timing by working scene by scene instead of syncing the whole voiceover at once. Locking each caption to its exact cut point gave the final video a clean, professional feel with no lag between what's said and what's shown. This taught me that sync issues are usually easier to fix in small sections than trying to line up a full script at once, which is now part of how I approach every video with voiceover.