30-Second UGC-Style Ad for Auravex Elixir

Auravex Elixir is a DTC wellness brand with strong product photography but no video content on their page. I picked them for this project because that's a gap a lot of early-stage brands have. Goal

Create a 30-second UGC-style ad they could run on TikTok, Facebook, Instagram or Reels to build awareness, without booking a real creator or shoot. Challenges

Getting the AI video tool to actually follow direction was harder than expected. Hand movements looked off, the product label warped mid-motion, and facial expressions didn't match the script's tone. Long prompts kept producing inconsistent results. Solutions/Outcome

I broke the script into shorter scene-by-scene prompts instead of one long description, and kept the product locked as the visual focus in every shot. That fixed most of the consistency issues.

It's now my go-to process for every AI video project: split the script into scenes, write tight single-action prompts, and anchor the product in frame. It's the same workflow I use to turn a script into a finished ad fast, which matters most to DTC brands working with limited budgets.