Tradition Provence

Tradition Provence is a cosmetic brand specializing in artisanal Marseille soaps. The creative direction aimed to reflect the purity and heritage of these natural products, blending timeless elegance with a clean, modern feel. Inspiration came from vintage apothecary labels, Provençal landscapes, and muted natural tones.

The challenge was to design a brand that feels both traditional and refined — luxurious without being artificial. The identity needed to stand out in the natural cosmetics market while staying true to the brand’s local and sustainable roots.

I led the design of the logo, brand identity, and packaging (soap labels, boxes, and gift sets). I also created a visual system for product extensions and promotional materials. Special care was given to tactile elements and typography to evoke a sense of softness and quality.

A distinctive brand identity that celebrates tradition with a modern twist. The packaging enhances shelf appeal and reflects the artisanal values of the product. This project strengthened my experience in cosmetics branding and storytelling through packaging.