⭐⭐⭐⭐⭐ “I'd like to highlight the incredible experience we've had. The intuitive interface and robust features have significantly simplified our email management.”

Folderly is a B2B SaaS company specializing in email deliverability. The company sought to create the Outreach Academy as a free, comprehensive course for sales professionals using cold email outreach to drive business. Folderly envisioned a highly accessible and engaging platform that could scale as their user base grew.

Folderly’s goal was to provide value to their audience through the Outreach Academy while positioning themselves as industry thought leaders. They needed a platform that would support rich content, including lessons, tests, and certification, and integrate with other tools like HubSpot and SendGrid for seamless user engagement.

Folderly required a fully responsive, user-friendly application that could deliver content across desktop, tablet, and mobile devices. The platform needed to support robust functionality, including customizable course modules and autonomous content management for admins. Additionally, Folderly wanted to integrate marketing and communication tools for automated engagement, while ensuring the project could be delivered within a short time frame.

Without a scalable, high-quality platform, Folderly risked falling short on providing an engaging and valuable resource for their audience. Additionally, any delay in launching the platform could affect their ability to attract early users and grow their audience effectively.

I worked with Folderly to deliver a fully functional, responsive platform for the Outreach Academy within three weeks. My approach involved developing a web application that prioritized ease of use and autonomous management by admins, allowing them to update content effortlessly.

Responsive Design: I developed a bug-free application optimized for desktop, tablet, and mobile devices to ensure consistent functionality and accessibility for all users.

Content Management System: The platform included a flexible course system, allowing admins to create, edit, and organize modules, lessons, and tests with ease.

Third-Party Integrations: To streamline user engagement and automate email communications, I integrated HubSpot for marketing automation and SendGrid for email notifications.

Certification and User Engagement: The system allowed users to complete the course, test their knowledge, and receive certification, enhancing the overall user experience and engagement.

Over a three-week period, I designed, built, and tested the Outreach Academy platform to ensure full functionality and responsive design. Each component—from content management to user interface—was optimized for ease of use, allowing Folderly’s team to manage the Academy independently.

I used a combination of web development tools and integrated HubSpot and SendGrid to ensure smooth data flow and communication. These integrations provided Folderly with robust tools for tracking user engagement and sending automated notifications.

Folderly’s Outreach Academy launched successfully and attracted over 600 students within the first few weeks. The platform’s intuitive design and automated engagement tools contributed to strong user adoption and positive feedback from users.

The admin-friendly design empowered Folderly’s team to manage content autonomously, ensuring that they could keep the Academy up to date without external assistance. This allowed them to focus on expanding the course content and growing their audience.