Full Branding: Olivo Craft Wine Bar

Project Summary: OLIVO Wine Bar and Shop is a bar specialized in offering low-intervention, natural and artisanal wines through education and experience.

THE CHALLENGE / MISSION: Align the business model to a brand identity.

Olivo Wine Bar and Shop needed to create a brand from scratch, they were only clear about the business model they wanted to implement in Panama City. Specializing in natural and low-intervention wines, their purpose beyond selling wines was to raise awareness and educate consumers about the benefits and attributes of low-intervention wines.

COPYWRITING: Created key messages based on the value proposition of the brand.

Created brand assets by hand and with paint, we were able to implement the essence of the brand in different media, highlighting the artisanal and natural nature that defines OLIVO Wine Bar and Shop.

+500 People shared content at the opening

+80% Brand recognition since opening

+3,000 People impacted on social networks

Created the identity of the first wine bar specialized in low intervention wines and natural wines in Panama City.