Brand Strategy + Brand Identity + Brand Messaging: UPLIFT

Uplift, is an exclusive gym from Panama that provides comprehensive education and training to people who want a transformation in their life. I started to work in collaborative sessions, from the brand concept, brand strategy and visual identity, through an agile methodology.

Find the essence of UPLIFT, through a brand concept.

Uplift, it only had a name, but what was its essence? We took it upon ourselves to investigate and discover what Uplift's x factor was to distinguish itself in a market saturated with gyms, CrossFit boxes, and boutique gyms, through a strategic brand sprint which led us to the brand concept "fuel your potential".

The tagline Fuel your potential is inspired by the capacity of the human body.

Through a strategic workshop we were able to provide clarity in the business objectives and goals. We achieved differentiation in the market where beyond a boutique gym, it is a personalized experience. A brand strategy focused on their user profiles allow us to design a tailor made identity, simple, exclusive and modern.

+600 People know the brand organically on social networks, since September 2023.

+60 Active clients since September 2023.

100% More connection and loyalty between customers.