Strategic Rebranding (Visual & Verbal Identity): FAM (NPO)
andres rivera
Brand Designer
Graphic Designer
Brand Strategist
Adobe Illustrator
Adobe Photoshop
Canva
Project Summary: In this project i refreshed the image of the Alberto Motta Foundation. Where we carry out a diagnosis to know the status of the Organization, personality, values and value proposition and audiences.
Through our strategic diagnosis i was able to have greater clarity about the Organization. Which allowed me to refresh the brand taking into account its fundamental pillars, legacy and positioning.
Visual Identity Redesign
Redesigned its visual identity highlighting its 5 pillars Education, Culture, Environment, Health and Housing, and integrated a new tone to the brand's color palette reflecting its closeness and warmth.
Icon Redesign
Redesigned their icons giving it a more modern and unique touch.
Photographic Style
Refined the photographic style of the Organization.
Typographic System and New Communication Messages
Implemented a new, more modern typographic system and wrote key institutional communication messages focused on each pillar.
Key visuals and Brand Applications
Created key visuals for the implementation of brand templates and applications.
