Wilder Self Care is a CBD-infused wellness concept designed to position self-care as a modern daily ritual. The creative direction explored a softer interpretation of nature — balancing botanical influence with elevated, contemporary packaging design.

The identity system was built to move away from traditional cannabis branding and instead frame CBD within a premium skincare and wellness context. Minimal typography, muted tones, and clean compositions were used to create a calm, grounded visual language that feels refined yet approachable.

As Art Director, the focus was on developing a packaging system that communicated relaxation and intentionality through restraint. Every design decision — from layout to palette to material direction — was aimed at creating a sensory experience that felt modern, natural, and quietly luxurious.

The final result positions Wilder as a contemporary wellness brand that merges botanical self-care with elevated lifestyle aesthetics.