Brand Identity Design for AeI Arquitectura
Ewart Orugaagii
AeI Arquitectura
The Client
Andrés and Ivanna are a young architect couple focused on innovative and sustainable architectural designs. Despite the growing architectural offerings in Mexico, many architects (both graduates and students) lack a professional philosophy guiding their work. Andrés and Ivanna are challenged by the need to distinguish their architectural firm with a blend of creativity and professionalism in a market that undervalues sustainable and emotive space design. They would like a completely disruptive and creative brand that remains mature and professional, to attract and secure high-net-worth investors and commercial clients.
Objective
Design a Brand Identity system that appeals to national and international investors, whose value proposition is to improve the quality of life for people in the area and the surrounding communities. It should also attract luxury residential and commercial projects, such as retail spaces, cafes, offices, restaurants, and other businesses.
The firm wants to frow it's revenue and reputation for creating environments that enhance the human experience.
Solution
The mark is a monogram built like an architectural concept. Three letters become the walls and roof of a compact form, making it part initials, part building block, part home. The identities of the two founders and the scale at which they design are tied to the same shape. The result is a brand identity system in which the mark is a building block that, if layered upon itself, reveals the essence of AeI Arquiteturas architectural philosophy ––– sculpting environments that turn everyday moments into long-lasting memories.
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Posted Aug 31, 2026
Designed a distinctive brand identity for an architectural firm.
