Brand Identity Design for Labwear Studios
Ewart Orugaagii
Labwear Studios
The Client
Labwear Studios is a Swiss technology company dedicated to democratizing garment manufacturing. Their mission is to create a seamless and accessible platform for brands worldwide, allowing them to turn product visions into reality. Merging the physical and digital worlds, Labwear Studios uses advanced software to streamline and automate manufacturing, making the process more efficient and less wasteful.
Objective
My goal was to craft a brand identity system that signals Labwear Studio's commitment to innovation. It should signal Labwear Studios' use of tech solutions to lower barriers to entry for Fashion startups and its commitment to sustainable clothing manufacturing practices.
Overall, the rebrand should capture the integration of cutting-edge tech into an industry resistant to change.
Solution
On the surface, the nodes in the LW monogram allude to Labwear Studios's network of factories and suppliers. On a deeper level, it alludes to the processes required by such an endeavor. It signals the flow of information, raw materials, and goods from one node to the next, including knowledge and access for dreamers seeking to produce their brands. This logomark aims to instill trust in Labwear Studios' process, vision, and expertise among its target customers.
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Posted Aug 31, 2026
Developed a brand identity for Labwear Studios, highlighting innovation.
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