The Tamoil Fleet Management platform was developed to streamline fleet operations for small businesses with up to 5-8 vehicles. It offered robust tools for:

Allocating and managing fuel card resources (creation, editing, blocking, and deletion).

Tracking fuel transactions, consumption, and remaining balances.

Analyzing benchmarks and accessing detailed statistics for improved decision-making.

As the Senior Product Designer, I led the design efforts, crafting the platform’s user experience, user flows, and interface designs from scratch. Additionally, I collaborated closely with stakeholders to align business requirements and created a scalable Design System to ensure long-term consistency and usability.

Design and implement a fleet management platform for Tamoil that enables small businesses with up to 5-8 vehicles to:

Manage fuel cards, including allocation of funds, creation, editing, deletion, and blocking.

Monitor transactions, track fuel consumption, and view balances for each card.

Access detailed benchmarks and statistics to support better decision-making and 
operational efficiency.

Establish a comprehensive Design System to ensure consistency, scalability, and seamless collaboration between design and development teams.

Collaborated with stakeholders to understand user needs, designed a comprehensive user flow and information architecture, and created a scalable Design System to ensure consistency. Developed a 
user-friendly platform with intuitive navigation, data visualization, and seamless card management features, all while maintaining accessibility and usability standards.

Conducted stakeholder interviews to gather insights and align on platform goals.

Created an empathy map to understand user pain points and behaviors.

Designed both simple and complex user flows aligned with backend processes.

Developed the information architecture for seamless navigation.

Built a comprehensive Design System with tokens, reusable components, and documentation.

Defined the visual style through moodboards and iterative design.

Designed all platform pages, including dashboards, card management, and data visualization.

Ensured accessibility compliance with WCAG AA standards.

Collaborated closely with developers for accurate implementation of components and flows.

Delivered a fully functional and user-friendly platform tailored to Tamoil’s needs.

To refine the platform’s experience, I created an empathy map based on my design to capture the ideal states, user feelings, and potential areas for improvement. This helped align the platform’s functionality with user expectations and feedback, ensuring a user-centered approach throughout.