Designed BCR’s CRM platform, used in 643 branches nationwide, focusing on UX research, user flows, prototypes, and a scalable design system for consistency.

I was Qollabi’s senior product designer, enhancing UX/UI for their OKRs platform, client website, and onboarding, focusing on architecture, flows, and data.

I created detailed documentation for Merck's Design System, Liquid Oxygen, covering elements (atoms, molecules, organisms), design patterns, usage, behavior, ac

Led the BCR UX team, developed the design system, enhanced user-centered design, streamlined workflows, mentored designers, and optimized UX/UI standards.

Led design system creation, restructured UX with AI-driven dashboard, conducted UX audits, and ensured platform-wide usability. Managed cross-team collaboration

Hired by Tamoil to design ‘HEM My Card’ app for SMEs, enabling fleet budgeting, borrowing, and refueling. Led discovery, design system, UI, and prototype testin