💪🏻 UX & UI Design

Starting at

$

50

/hr

About this service

Summary

• I provide comprehensive end-to-end UX/UI design services, focusing on creating intuitive, user-centric solutions that align with both user needs and business goals. By combining research-driven insights with creative problem-solving, I deliver designs that enhance user satisfaction and drive measurable results.
• From crafting seamless user experiences to building robust Design Systems, I specialize in creating consistent, scalable, and accessible designs that empower both users and development teams. My approach ensures every component is optimized for efficiency and adaptability.
• Whether it’s responsive websites, engaging mobile apps, or reusable component libraries, my designs emphasize usability, accessibility, and modern design principles. I strive to deliver solutions that not only look great but also function flawlessly across all platforms, driving long-term value for businesses.

Process

My work process
Research & Discovery
• Conduct stakeholder interviews to understand project goals and challenges.
• Analyze existing platforms using tools like Hotjar, Amplitude, and Google Analytics to gather insights on user behavior and patterns.
• Perform heuristic evaluations and accessibility audits (WCAG standards).
• Collect user feedback through surveys and in-person research sessions, ensuring a deep understanding of user pain points and goals.
Planning & Strategy
• Map out user flows and create detailed information architecture for platforms.
• Prioritize and assess key pages for redesign using a component assessment process to identify the most frequently used and impactful elements.
• Collaborate with stakeholders to define project scope, goals, and success metrics.
UX Design
• Create detailed user flows and journey maps to visualize user interactions and ensure seamless navigation.
• Analyze data from tools like Google Analytics, Hotjar, and user feedback to uncover patterns, pain points, and opportunities.
• Conduct competitive analysis to benchmark against similar platforms and identify areas for differentiation.
• Design wireframes and low-fidelity prototypes to conceptualize layouts and interaction patterns.
• Develop comprehensive information architecture to organize content and features in a way that aligns with user expectations.
• Perform heuristic evaluations and usability audits to identify and resolve potential usability issues.
• Build empathy maps and personas to deeply understand user goals, frustrations, and behaviors.
• Validate design concepts through A/B testing, usability testing, and rapid prototyping.
• Focus on micro-interactions and user feedback mechanisms to enhance overall engagement and usability.
• Ensure seamless handoff of UX deliverables to UI and development teams for consistent implementation.
Design Systems Creation
• Build comprehensive Design Systems based on Atomic Design principles, incorporating tokens, atoms, molecules, and organisms.
• Document components with detailed specifications, including states, modifiers, usage guidelines, accessibility standards, and best practices.
• Ensure scalability and maintain consistency across platforms, supporting both designers and developers in their workflows.
Design & Prototyping
• Create wireframes, high-fidelity prototypes, and visual designs aligned with the Design System.
• Incorporate user feedback and iterate designs to refine and enhance usability.
• Design interfaces that are responsive and WCAG-compliant, ensuring accessibility for all users.
• Develop style guides and UI kits for seamless implementation.
Testing & Validation
• Conduct usability testing to gather feedback and make iterative improvements.
• Perform accessibility testing to ensure the design meets WCAG standards, with a focus on AA or AAA compliance.
• Validate interactions, visual design, and performance metrics through prototypes and real-world testing scenarios.
Handoff & Collaboration
• Prepare detailed documentation and specs to ensure smooth handoff to developers.
• Provide Figma files with properties, states, and variants ready for implementation.
• Collaborate closely with developers, offering support and addressing questions during the development phase to ensure accurate implementation.
• Facilitate workshops and calls to explain components, discuss workflows, and resolve issues effectively.
Post-Launch Support
• Monitor performance and gather feedback post-launch to identify further optimization opportunities.
• Update and maintain the Design System as new features or updates arise.
• Collaborate on ongoing enhancements to ensure the platform remains aligned with user needs and industry standards.

FAQs

  • How can UX/UI design improve my product’s performance?

    Good UX/UI design enhances user satisfaction, reduces friction, and encourages users to complete desired actions, which can lead to higher engagement and conversion rates. It also strengthens brand perception by providing a polished, professional appearance.

  • How long does a UX/UI design project typically take?

    Project timelines depend on scope and complexity. A smaller project may take a few weeks, while a comprehensive product design could take several months. I work with clients to set realistic timelines that balance quality with efficiency.

  • Do you perform user research and testing?

    Yes, user research and testing are core to my process. I conduct research to understand user needs and test prototypes with real users to gather feedback, ensuring the design is user-centered and effective before the final implementation.

  • Will the design be optimized for both desktop and mobile?

    Absolutely. I design responsive interfaces that adapt seamlessly to different devices, ensuring a consistent and accessible experience for users on both desktop and mobile.

  • Can you work with my existing development team?

    Yes, I collaborate closely with development teams to ensure the design is implemented accurately. I provide detailed specifications, address questions, and support the handoff process for a smooth transition from design to development.

  • What tools do you use for UX/UI design?

    I use industry-standard tools like Figma for design and prototyping, along with analytics tools for data-driven insights. I’m also open to adapting to any tools your team may prefer.

  • Will I own the final design files?

    Yes, once the project is complete, you will receive the final design files and full ownership, including any assets, documentation, and source files needed for future updates or modifications.

  • Can I request changes after the initial design?

    Absolutely! I value client feedback and offer revision rounds to ensure the design meets your expectations and needs. Together, we can refine the design until it aligns perfectly with your vision.

What's included

  • UX Audit Report

    Experienced in conducting comprehensive UX audits to assess the usability, effectiveness, and overall user experience of a product, identifying areas for improvement to enhance user satisfaction and meet business objectives.

  • User Flows

    Clear, optimized user journey maps that enhance navigation and experience.

  • Information Architecture

    Expertise in organizing and structuring content in a clear and understandable way, facilitating easy navigation and usability.

  • Wireframing and Prototyping

    Proficient in creating wireframes and prototypes to visualize and test design ideas before implementation.

  • Personas Creation

    Experienced in creating detailed user personas that accurately represent the user base, helping to guide design decisions and improve user empathy.

  • Data Interpretation & Insights

    Analysis of data from tools like Hotjar, Google Analytics, etc., to inform design decisions.

  • Usability Testing

    Proficient in conducting usability testing to validate design decisions and identify potential usability issues.

  • User Research

    Proficient in conducting and analyzing user research using various methods such as interviews, surveys, and usability testing to inform design decisions.

  • User Journey Mapping

    Skilled in developing user journey maps to visualize the user's process and identify areas of friction that can be improved.

  • UX Writing

    Ability to write clear and concise copy for interfaces, improving usability and user guidance.

  • Interaction Design

    Skilled in designing meaningful interactions between users and products, based on a deep understanding of user behavior.

  • Service Design

    Understanding of service design principles to create seamless user experiences across various touchpoints.

  • Competitive Analysis

    Proficient in conducting competitive analysis to understand industry trends and identify opportunities for improvement.

  • Problem Solving

    Strong problem-solving skills to address user pain points and improve the overall user experience.

  • UX Metrics

    Understanding of key UX metrics and ability to use these metrics to inform design decisions.

  • Storyboarding

    Ability to create storyboards to visualize user interactions and experiences.

  • Cross-Platform Design

    Expertise in designing for both mobile and web-app platforms, creating seamless user experiences across various devices and breakpoints.

  • Prototyping

    Proficient in creating high-fidelity, interactive prototypes with motion and transitions using tools such as Figma, InVision, and Protopie.

  • Visual Design

    Strong command over visual design principles, including color theory, typography, layout, and iconography.

  • Microinteractions Design

    Skilled in designing microinteractions that guide users and enhance the overall user experience.

  • Heavy Data Visualization

    Skilled in presenting complex data in an intuitive and easy-to-understand manner, particularly in web and mobile dashboard-based apps.

  • Skeleton UI

    Proficient in designing and implementing UI skeletons to provide an initial visual guide of a webpage or application's layout, enhancing the perceived load speed.

  • UI Audit

    Skilled in performing thorough UI audits, evaluating the visual consistency, responsiveness, and accessibility of a product's interface to identify opportunities for design improvements and better align with user needs and expectations.

Recommendations

(5.0)

I had the pleasure of working with Adrian Stoian, a talented Lead UX/UI Designer. Adrian played a crucial role in building full UI/UX designs for apps, bringing both creativity and technical precision to the table. His deep understanding of user-centered design principles and attention to detail made a significant impact on the success of the projects we collaborated on. He consistently demonstrated a strong ability to create intuitive and visually appealing interfaces, while also ensuring a sea

Kamelia Koleva • Qollabi

Client • Nov 20, 2024

Working with Adrian was always a great experience. He thinks outside the box and isn’t afraid to challenge ideas when he sees an opportunity to create more value. He brought a fresh perspective to our projects, and his input often helped us see things in a new way. On top of that, he’s just a really nice and fun person to work with—we had a great relationship. His designs were top-notch—beautifully crafted, super professional, and incredibly well-organized. He was a true asset to our team.

Villy Toma • Viral Devs

Client • Nov 20, 2024

Adrian Stoian is one of the most talented Ui-UX designers that our company has worked with across the years, he is quick to deliver quality work, that is very hard to come by! If you have not worked with him in the past, and are looking for a senior and highly skilled Designer, then look no further as you are in great hands! I highly recommend him!

Flavius Petru Bogdan

Client • Nov 19, 2024

I had the pleasure of collaborating with Adrian on a recent project, and I couldn’t be happier with the experience. He is a talented UX/UI designer with a keen eye for detail and creativity. His communication was exceptional, keeping us informed at every stage of the process. The final results were not only visually impressive but also highly functional and user-friendly. I highly recommend Adrian!

Adeline Ionescu

Client • Nov 19, 2024

Adrian has consistently achieved outstanding results for multiple clients I’ve worked with, all of whom extended his contract beyond the initial term. He's the one you want to contact for Product Design and/or Design systems. Beyond that, Adrian is a great mentor and a highly capable technical interviewer - this showcases his ability to not only deliver high-quality work but also to support and uplift those around him.

Alex Oda

Client • Nov 19, 2024

I had the pleasure of collaborating with Adrian, a highly skilled and dedicated Senior UX/UI Designer. Throughout our collaboration, Adrian consistently demonstrated an exceptional ability to create intuitive and user-focused designs while maintaining a strong attention to detail. His expertise in UX and UI design, coupled with his proactive approach and clear communication, made the entire process seamless and productive. I truly appreciated his professionalism and commitment to delivering outs

Adrian Sandu

Client • Nov 19, 2024

Adrian is not only an amazing UX/UI Designer, but an oustanding person. He is so driven and focused on what he needs to do, that the achievement of his goals is done so easy. Adrian's creativity is pushing every limit, making the project he's working on so fine tuned and complete. I've had the pleasure to work with him on different projects and I can say that he exceeded my expectations by a lot. Not only that he had a vision of where the project should be, but he leveled up on each occasion.

I am thrilled to share my experience with Adrian and his UI/UX design team for our banking digital platform. Their user-centric design approach exceeded expectations, balancing aesthetics with functionality. The platform is intuitive, user-friendly, with a modern, clean visual design. The team's iterative process and agile mindset ensured a well-refined product. Their collaborative efforts and leadership have transformed the platform into an indispensable tool, improving customer interactions.


Skills and tools

Visual Designer
UX Researcher
UX Designer
Figma
Frame.io
Jitter
Miro
Sketch

Industries

SaaS
Web Design
Mobile Apps

Work with me