FuseGlobal | Brand Refresh and Website Redesign
Ali Hassan
FuseGlobal | Brand Refresh and Website Redesign - Webflow (Figma to Webflow)
Overview
FuseGlobal partnered with me to establish a complete brand identity and develop a modern Webflow website that aligned with its vision for growth. With no existing branding and a fragmented digital presence, the goal was to create a cohesive. scalable. and professional platform that supported both external communication and internal operations.
Problem Statement
FuseGlobal lacked a defined brand identity, a high-performing website, and the infrastructure needed to streamline hiring and internal communication. The absence of visual consistency and functional systems made it difficult to present the company professionally, attract talent, and maintain organizational efficiency. They needed a unified digital solution that could evolve with their business.
Design Approach
Our design strategy centered on three pillars. Precision, Consistency, and Growth-readiness.
Precision
FuseGlobal had no existing brand identity. I developed a visual system from the ground up. This included a logo, color palette, typography, and custom illustrations.
Consistency
Every visual and functional element was aligned to create a unified digital experience. The design extended seamlessly into the Webflow website.
Growth-readiness
The site structure was built with scalability in mind. Webflow CMS modules and reusable components supported ongoing expansion.
UI/UX Enhancements
Service Experience
A modern layout guided users through FuseGlobal’s offerings with clear content hierarchy and structured navigation.
Careers Platform Integration
The Careers Page integrated with Greenhouse, delivering a seamless application experience and reducing HR workload.
Employee Portal
A secure. password-protected portal centralized key resources such as holiday calendars, contact lists, and financial documents.
SEO Optimization
Technical SEO improvements and refined structure increased organic discoverability.
Challenges & Solutions
Challenge: No existing brand identity
Solution: Created a complete visual identity including logo, color system, typography, and illustrations.
Challenge: Need for an intuitive. scalable website
Solution: Developed a modular Webflow architecture with CMS and reusable components.
Challenge: Disconnected hiring process
Solution: Integrated Greenhouse into the Careers Page for a streamlined recruitment workflow.
Challenge: Lack of centralized internal communication
Solution: Built a secure employee portal that unified internal access to critical information.
Challenge: Low organic visibility
Solution: Implemented technical SEO, optimized metadata, and improved structural hierarchy.
Results & Impact
Brand Transformation
FuseGlobal now operates with a cohesive, modern identity.
Improved User Experience
Refined UX increased engagement and reduced bounce rates.
Enhanced Recruitment Efficiency
The Greenhouse integration improved application quality and reduced HR friction.
Stronger Internal Operations
The new employee portal strengthened information access and workflow efficiency.
SEO Growth
Organic traffic improved due to optimized site structure and SEO enhancements.
Client Testimonial
“Ali completely transformed our brand from nothing into a polished, professional identity.”
Conclusion
The FuseGlobal project delivered a complete digital transformation. A new brand identity, a scalable Webflow website, integrated recruitment tools, and a centralized employee portal strengthened the company’s operational and digital capabilities. Built with precision, consistency, and scalability, the platform is positioned for long-term growth.
Figma to Webflow
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Posted Nov 30, 2025
FuseGlobal underwent a complete brand and website update to enhance its digital presence. Through Discovery, Branding, Design, and Development phases.
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