Vested is a provider of innovative financial technology solutions, dedicated to empowering underserved businesses and individuals to achieve their financial goals with confidence and efficiency. Vested leverages cutting-edge technology and deep industry expertise to deliver a comprehensive suite of services tailored to the diverse needs of their clients. From robust investment management platforms to seamless payment processing systems, our solutions are designed to streamline operations, enhance decision-making, and drive sustainable growth.

To establish a distinct and memorable visual presence that resonates with its target audience, which includes tech-savvy millennials, small business owners, and investors seeking innovative financial solutions. The brand identity should convey trust, reliability, and modernity, emphasizing the company’s commitment to security and cutting-edge technology.

To convey reliability and invoke trust, a bold, no-frills approach was taken. Bright colours balanced with more muted colours appeals further communicates the brand's innovative spirit is accompanied by a mature sensibility.