Sweet Slice is the ultimate destination for pineapple pizza lovers. They believe in the perfect blend of sweet and savory, offering a unique twist on classic pizza favorites. The menu features a variety of specialty pineapple-topped pizzas, from the traditional Hawaiian to gourmet creations with innovative flavor combinations. Whether you’re a long-time fan of pineapple on pizza or a curious newcomer, Sweet Slice promises a delightful culinary experience that will leave you craving more.

The aim was to create a distinctive and appealing visual identity that attracts and resonates with adventurous food lovers, families, and young adults who enjoy unique culinary experiences. The visual identity should convey a sense of fun, freshness, and tropical flair, reflecting the vibrant and bold nature of their specialty pizzas.

As the focus of the project was to convey fun and freshness, a vibrant colour scheme complimented hand-drawn elements to embody the brand's bold spirit.