Relaxology | Logo Design

Jem Hastings

Brand Designer
Graphic Designer
Adobe Illustrator
Adobe Photoshop

Project Overview

Relaxology is a hydrotherapy spa that focuses on revitalizing the mind, body, and spirit. It features a range of hydrotherapy treatments expertly designed to enhance visitors' sense of blissful tranquility.

Objectives

The primary target audience is persons who seek refuge from the demands of modern life. The objective was to develop a visual identity that would encourage the audience to embark on the journey of self-care and renewal by exploring the therapeutic benefits of water.

Design Strategy

The brand identity was crafted with the intention of embodying relaxation, rejuvenation and holistic wellness. To that end, soothing colours were chosen to reflect the healing properties of nature and a minimalist approach was taken a convey a sense of cleanliness and harmony.
Brand Mood Board
Brand Mood Board

Results

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