Project Overview

TCI Group, a leading investment firm in the energy sector, approached me to help define and build their brand identity and create a fully responsive, professional website. My work focused on establishing a cohesive brand that accurately represents their mission, while the website serves as a dynamic platform for engaging clients and showcasing their expertise in the energy industry.

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Branding

Logo Design

The logo design process was critical in reflecting TCI Group's core values—trust, innovation, and expertise. After an in-depth discovery phase, I developed a modern and versatile logo that communicates strength and reliability. The final design is a powerful visual representation of their forward-thinking approach within the energy industry.

Typography

Typography played an essential role in defining the tone of the brand. I carefully selected a clean and professional typeface that strikes a balance between modernity and professionalism. This typographic choice ensures readability across all mediums while maintaining a consistent brand identity.

Color Palette

The color palette was crafted to reflect both the stability and energy of the company. I chose strong, bold colors that convey confidence and trustworthiness, while also introducing dynamic accents that represent innovation and growth. This palette was used across all branding materials, from the website to print collateral, ensuring a cohesive look.

Imagery

I developed a visual imagery strategy that reinforces TCI Group's leadership in the energy sector. The images and graphics are carefully curated to align with the industry, showcasing both the scale of operations and the innovative projects they support. These visuals were used to enhance the brand’s presence across digital and print media.

Website Design & Development

Designing with Figma

The website design process began in Figma, where I created detailed wireframes and mockups to define the structure and user experience. I focused on designing a clean, intuitive interface that allows visitors to easily navigate the site and find relevant information. Figma allowed for seamless collaboration and revisions with the TCI Group team, ensuring the design aligned with their vision.

3D Elements with Spline

To add an engaging visual layer, I utilized Spline to incorporate 3D elements into the website. These interactive features enhance the user experience, creating a more immersive and dynamic website that stands out in the energy sector. The 3D designs are subtle yet impactful, maintaining the professionalism of the brand while adding a modern, tech-savvy touch.

Developing on WordPress

Once the design was finalized, I developed the website using WordPress, ensuring that the site was fully responsive across all devices. The WordPress platform was chosen for its flexibility and ease of content management, allowing TCI Group’s internal team to update the site as needed without technical expertise. The final product is a sleek, fully functional website that is optimized for speed, SEO, and user engagement.

Results

The result of this collaboration is a strong, cohesive brand identity paired with a modern, fully responsive website. The new branding and website have enhanced TCI Group's digital presence, positioning them as leaders in the energy investment space while driving increased user engagement and lead generation. The combination of strategic branding, thoughtful design, and innovative 3D elements has made a lasting impact on their business.