Coined from the 7Rivers in Africa, 7RiverLabs (7RL) is the diagnostics division of 54gene, a company equalizing precision medicine in Africa. The company wanted to diversify her portfolio (move the Dx arm from the parent company) and it needed an identity like yesterday :)

The brand strategy process was a 5-step approach at brainstorming, translating our findings, building a brand story and eventually putting forward the big idea.

From research to competitive analysis, we were able to tell the stories of Tributaries and crafted a unique logomark that represents the business goals & reach.

To read the full project, please click below