Nomm is a playful cookie brand built around comfort, nostalgia, and that soft, melt in your mouth feeling you get from a perfect cookie. The brand is designed to feel sweet, warm, and a little bit indulgent, with a personality that is fun, friendly, and instantly recognisable.

At its core, Nomm is about simple joy. Fresh cookies, soft textures, and a treat you can come back to again and again.

The goal for Nomm was to create a brand identity that felt fun and memorable while still being clean and cohesive across packaging and in store experiences.

The challenge was to:

• Build a visually distinctive identity that feels playful and comforting without looking childish • Create packaging that stands out on shelves and feels giftable and premium • Develop a flexible visual system that works across boxes, takeaway packaging, loyalty cards, and social media

The brand identity for Nomm was designed to capture that warm, nostalgic feeling of baking and sweet treats while keeping a modern, confident edge.

The logo uses a soft, flowing wordmark that feels friendly and approachable. It is paired with a heart icon that reinforces the emotional connection to comfort and indulgence. The colour palette combines soft pinks, creamy tones, and pastel accents with deeper chocolate browns to reflect the product itself.

Playful illustrated elements inspired by baking tools and ingredients are used as patterns across the packaging. This adds personality while creating a consistent visual language that can be repeated across different touchpoints.

The packaging for Nomm is designed to feel like part of the treat. From cookie boxes to takeaway packs, every piece feels cohesive, tactile, and instantly recognisable.

Windowed boxes highlight the product while the bold logo and soft colours make the packaging stand out. The illustrated pattern adds a sense of fun and detail when the box is opened, creating a small moment of delight.

The system extends into loyalty cards, labels, and branded merchandise, making the brand feel complete and consistent across every interaction.

This identity turns a simple cookie into a full brand experience that feels warm, inviting, and memorable.

If you are looking to build a brand that feels this intentional and cohesive, feel free to reach out.