Evraé is where modern science meets natural confidence. Designed for women who believe skincare is more than a routine, it's a form of self-respect. With clean formulations, minimal design, and a bold voice, Evraé empowers skin to be bright, youthful, and unapologetically real.

01 Target Audience Women, 18–35, urban, skincare-savvy, ingredient-conscious, follows clean beauty trends. Our core audience represents the modern woman who approaches skincare as an informed consumer. She's digitally native, spending time researching ingredients and reading reviews before making purchases. Living in urban environments, she's exposed to pollution and stress, making effective skincare a priority rather than a luxury.

02 Brand Tone Intelligent, empowering, clean, confident but approachable. Evraē speaks with the authority of science without being intimidating or condescending. Our voice is that of a knowledgeable friend who happens to be a skincare expert—someone who can explain complex ingredients in simple terms while maintaining credibility. We're empowering without being preachy, celebrating individual skin journeys rather than promising unrealistic transformations.

04 Keywords Empowered · Pure · Intelligent · Feminine · Raw · Futuristic.

The Evraé palette balances feminine softness with scientific credibility. Soft blush represents the gentle, nurturing aspect of skincare, while the deeper burgundy and greens convey premium quality and natural ingredients. Together, they create a sophisticated, clean aesthetic that feels both modern and timeless.

The combination of ABC Repro's clean sophistication with JetBrains Mono's technical precision perfectly embodies Evraé's "modern science meets natural confidence" positioning. ABC Repro delivers premium brand presence, while the monospace secondary font reinforces our commitment to transparency and scientific integrity.