SHE SUMMITS Landing Page Design

SHE SUMMITS is a women-only hiking collective built to foster empowerment, community, and connection through curated trekking experiences in the Indian Himalayas.

The idea was born from a growing need for safe, supportive, and soulful outdoor spaces for women who crave adventure but often don’t find a welcoming environment. SHE SUMMITS creates that — a brand that feels like a sisterhood in boots.

Build a landing page website to introduce the brand and invite early interest

Craft a warm, empowering identity through visuals and copy

Design a simple, modern Figma website design that feels intentional

Highlight trips, community, and storytelling in a clean structure

Designing a niche brand that balances power and softness: not too masculine, not too overly spiritual

Making it feel real and trustworthy, even though it's a concept project

Choosing imagery that speaks to women adventurers in India

Writing clear copy that speaks to both beginners and seasoned trekkers

Crafted a minimal, earthy visual identity using soft blues, wide spacing, and elegant type (Inter + Work Sans)

Structured content like a narrative journey — from vision → retreats → testimonials → community CTA

Wrote emotionally resonant copy that blends storytelling with clarity, helping visitors instantly feel included

Emotional storytelling paired with thoughtful design builds trust — even when it’s not a real brand

Consistency in tone, layout, and typography made the experience feel unified and intentional

Concept projects can still feel impactful when they reflect real user needs and emotional truths