FlowScript AI Marketing Website Design
Bidipta Chatterjee
Overview
FlowScript AI is a fictional SaaS platform offering AI-powered content solutions — from blog post creation to speech recognition. This concept project was designed to mimic real-world product design challenges faced by early-stage AI tools aiming for clarity, credibility, and conversion.
Live website: https://flowscriptai.framer.website/
Goal of the Project
The primary goal was to design a conversion-optimized marketing website that:
Educates users about complex AI features in simple ways.
Builds trust with enterprise-level branding.
Converts users through pricing clarity and free trials.
Demonstrates feature depth for both individual users and teams.
Challenges
Explaining Complex Tech Simply:
Breaking down AI features (e.g., authentication, speech recognition) into digestible visuals and copy.
Avoiding Cliché AI Aesthetics:
Finding a unique visual identity that felt fresh and tech-forward without using overdone sci-fi tropes.
Creating Scalable Layouts:
Designing pages (Home, Pricing, Blog, Contact) that could adapt with more features/content over time.
Balancing Dark Mode UI with Accessibility:
Ensuring contrast ratios, text readability, and visual hierarchy weren’t lost in a rich dark-themed interface.
Design Solutions
Hero Section with Product Preview:
Focused on trust and clarity.
Added live UI previews above the fold to reduce bounce.
Feature Cards with Clear Icons & Animations:
Each feature was presented as a standalone card with minimal copy.
Enabled quick scanning by users with short attention spans.
Workflow Section (3 Steps):
Simplified the product onboarding through step-by-step visuals.
Converted complexity into confidence.
Pricing Page UX:
Pricing tiers use color psychology (green for CTA, neutral for free tier).
Benefits were mapped for comparison to aid decision-making.
Content Strategy with Insights Blog:
Added a blog section to demonstrate thought leadership and build SEO authority.
Modular card layout for future expansion.
What I Learned
Simplifying technical products isn’t about dumbing them down — it’s about communicating at the right level of abstraction.
A modular design system speeds up creation of additional pages like Pricing and Blog.
Strong visual hierarchy and consistent UI tokens (spacing, color, typography) are crucial in dark mode layouts.
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Posted Jun 22, 2025
Designed a marketing website for FlowScript AI, focusing on clarity and conversion.
