Torch Analytics SaaS Landing Page Design

Role: UI/UX Designer & Webflow Developer Scope: Landing Page Design · UI/UX · Conversion-Focused Website · SaaS Product Showcase Tools: Webflow, Figma, Webflow Interactions

🧠 About the Project Torch Analytics is a business intelligence platform designed to help teams visualize real-time performance metrics, automate reporting, and gain actionable insights from complex data. The client required a modern SaaS landing page that clearly communicated product value while driving free-trial and demo sign-ups.

🚧 The Challenge The client needed a clean and intuitive marketing site that could:

Clearly explain technical features in a simple, non-overwhelming way

Present multiple product benefits while maintaining strong visual hierarchy

Build trust through testimonials and brand credibility

Guide users toward conversion with strategically placed CTAs

Remain fully responsive and performance-optimized

✍️ My Approach As the lead designer and Webflow developer, I created a conversion-driven experience that blends clarity with modern SaaS aesthetics:

Designed a bold hero section with a strong value proposition and call-to-action

Structured feature sections to highlight dashboards, automation, and collaboration tools

Implemented smooth micro-interactions and scroll-based animations using Webflow

Applied a consistent typographic scale and spacing system for readability

Optimized layout for mobile, tablet, and desktop breakpoints

✅ Results The final website delivered a polished SaaS presence that clearly communicates Torch’s product capabilities, improves user engagement, and increases demo and signup conversions. The platform now presents Torch Analytics as a professional, trustworthy solution for data-driven teams.