Fern - B2B AI Сlient Intelligence Platform for Agencies

SaaS | Startup | Web App | Product Design | AI Workflows | Design System UseFern.ai is an AI-powered client intelligence platform that helps agencies understand client health, detect churn risks, and act on important signals across Slack, email, meetings, and other communication channels.

I led the end-to-end product design across brand, platform, and marketing:

Developed Fern’s visual identity and brand direction.

Designed the UX/UI for the platform’s core flows, including client intelligence, AI-agent interactions, task management, and team management.

Built a scalable design system with reusable components, variables, primitives, and semantic component-based color tokens.

Designed the marketing landing page.

Created motion graphics to communicate key product workflows and capabilities.

Supported the engineering team throughout implementation to ensure design quality and consistency.