SeemaS - Enterprise FinTech AI Platform for Financial Valuation

SaaS • FinTech • Enterprice • Startup • AI Workflows • Design System SeemaS is an Al-powered enterprise platform that helps financial advisory firms streamline complex valuation, transfer pricing, global reporting, tax compliance, and regulatory workflows.

Role: Product Design Lead · Initially the sole product designer Scope: Product UX/UI, information architecture, AI interactions, design system, and implementation support Team: Founders, domain experts, product managers, engineers, and fellow designers

I joined SeemaS as its first product designer when the platform was still an idea. Over two years, I led its design through the MVP launch and platform 2.0, working with founders, tax and valuation experts, and engineers to turn complex financial methods into usable workflows.

SeemaS helps corporate tax and valuation teams prepare data, run analyses, review results, and produce reports with AI support.

We first had to make the core journey work: from providing data to reviewing an analysis and preparing an output. As the product grew, the challenge shifted toward organizing more analyses, supporting teamwork, and keeping the experience coherent across modules. AI introduced another consideration: its contribution needed to be clear enough for professionals to review and use with confidence.

I worked closely with domain experts to understand how they expected information to be structured and presented. Usability testing, analytics, support feedback, and client input relayed by the product team informed later decisions. I also worked with founders and engineers to weigh user needs against backend capabilities and release priorities.

The platform needed to support several responsibilities:

Preparing analyses: providing data, working through the methodology, and reviewing outputs.

Reviewing work: understanding the analysis and checking its conclusions.

Managing collaboration: organizing workspaces, participants, and access.

These responsibilities shaped the product’s structure. Specialists needed depth and control, while shared work required clear organization and context.

Three findings directly changed the design:

The number of analyses was growing, and users needed better support for teamwork. I reorganized the flat dashboard around organizations, workspaces, and module-specific views.

Our initial bar charts displayed comparison data accurately, but experts found them less effective for interpreting financial ranges.

Users found the path through Workspace → Module → Create unnecessarily slow.

AI-assisted report authoring and scenario modeling added new ways to work with complex information. In the interfaces I designed, generated content sat alongside editable text, source references, assumptions, and results that users could review. The intent was to make AI useful within an expert’s existing workflow while keeping the underlying work visible and open to judgment.

I created the design system from scratch, covering navigation, dashboards, filters, forms, settings, and module-specific patterns. It included component states, responsive behavior, accessibility checks, and implementation documentation.

. Reusable components . Design tokens · Variables . Responsive layouts . Interaction patterns . Documentation . Developer handoff guidelines

I worked with engineers through implementation and design QA. As the team expanded, I brought in another designer, assigned work, reviewed solutions, and mentored juniors while remaining hands-on with core UX/UI.

Launched MVP and platform 2.0, taking SeemaS from an idea to a working enterprise product.

Unified design system supporting modules and shared workflows.

Improved organization and collaboration through workspaces and focused sharing capabilities.

Enterprise demos that led to new contracts with Fortune 500, including Paramount.

$4M raised by SeemaS during the product’s journey.

My contribution was leading the design of the product behind these milestones, working alongside the broader team.

Beyond the Product Our work extended beyond the platform itself.

We also designed: • Company visual identity • Typography & color system • Product website • Motion graphics • Spline 3D animations • Product videos • Investor presentation assets • Marketing visuals