ShoeZilla | Ecommerce App Design | Optimized Checkout Flow
Robert Garnica
Mobile UI/UX Design for ShoeZilla Sneaker Ecommerce App
Role: UI/UX Designer
Tools: Figma, Adobe XD, Photoshop
Industry: Ecommerce, Mobile Apps, Retail
Challenge
ShoeZilla wanted a full mobile experience to make sneaker shopping fast, intuitive, and engaging.
They needed a design system that could guide users from onboarding to checkout with minimal friction while showcasing products in a visually appealing way.
Solution
I designed a complete mobile app experience, covering every major user journey:
Engaging onboarding screens to introduce the brand.
Smooth signup/login processes with social login options.
Product browsing with a clean card-based layout.
Streamlined checkout and payment flows with confirmation/error states.
Bright, energetic color palette to match sneaker culture and excite users
Result
The UI/UX design created a user-friendly and visually dynamic shopping experience, ready for development.
It’s structured to reduce cart abandonment and increase checkout completion rates — key goals for ecommerce success.
Deliverables
Full onboarding flow (3 screens)
User authentication (login, signup, phone/code confirmation, profile creation)
Product discovery and detail pages
Shopping cart and checkout flows
Payment, shipping, confirmation, and error screens
Mobile-first design system for scalability
Full overview of the ShoeZilla app screens designed across the user journey
Interactive Prototype
To bring the ShoeZilla user journey to life, I developed an interactive prototype that showcases the app’s core flows — from onboarding to order placement.
The prototype walks through:
Smooth onboarding screens
Product selection and shopping cart functionality
Checkout, payment method addition, and shipping selection
Final order confirmation process
This clickable experience allowed stakeholders to validate the UX decisions, ensuring the flow was intuitive, efficient, and aligned with ecommerce best practices.
Interactive flow map showing user journeys across onboarding, shopping, and checkout processes.
Video walkthrough available below.
Need a mobile app that users love to browse — and buy from? Let’s design a seamless experience that drives real conversions.
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Posted Apr 28, 2025
Designed a complete UI system for ShoeZilla, optimizing the user flow from onboarding to checkout for a seamless, conversion focused mobile shopping experience
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