Multi-Brand Campaigns | Graphic Design | +30% Engagement Growth

Robert Garnica

Graphic Design for Digital & Promotional Campaigns

Role: Graphic Designer Tools: Photoshop, Illustrator, Canva, Figma Industry: Marketing, Retail, Events, Beauty & Wellness, Food & Beverage

Challenge

Several brands needed custom visuals to promote their products, services, and offers across social media, email, and local marketing. Each asset had to be tailored to the brand’s tone and target audience — and deliver a real result, not just look good.

Solution

I created social media graphics, marketing banners, brand logos, and print-ready materials to support each client’s campaign goals.
Scroll-stopping posts for Instagram and Facebook
Targeted banners for digital campaigns
Clean, bold flyers and branded collateral
Full logo systems using custom typography and color
Each asset was built on a consistent visual system to maintain clarity, trust, and impact across platforms.

Result

These visuals helped increase visibility and engagement for each client’s promotion — from local spa deals to restaurant launches and seasonal healthcare offers.
Campaigns using these designs saw up to 30% higher engagement compared to previous content.

Deliverables

Social Media Graphics (IG posts, stories, promotions)
Facebook & Web Banners
Brand Logos with Custom Styling
Business Card & Flyer Layouts
Color & Typography Systems for Brand Cohesion

Visual Highlights

🟦 1. Social Media Graphics
Social Content That Captures Attention
Designed to stop scrolling and spark engagement, these posts were crafted with strategic color use, tight copy placement, and consistent brand alignment. Each one was optimized for specific channels like Instagram, Facebook, or Stories, with goals ranging from awareness to action.

🖼 Included Visuals:

Instagram Post – J.G Spa Promo
*Clean modern design in pastel tones, promoting nail and pedicure treatments with a lifestyle image to attract beauty-driven audiences*
*Clean modern design in pastel tones, promoting nail and pedicure treatments with a lifestyle image to attract beauty-driven audiences*
Instagram Story – Mr. Waffles
*Playful, vibrant design using bold gradients and candy visuals to attract attention and appetite in a single swipe.*
*Playful, vibrant design using bold gradients and candy visuals to attract attention and appetite in a single swipe.*

🟥 2. Marketing Banners

Web & Email Banners That Convert
These banners were created for digital campaigns and email marketing. Layouts, CTAs, and colors were optimized for fast comprehension and high click-through potential, helping brands communicate more in less time.

🖼 Included Visuals:

Facebook Banner – Dewey Dental
*Minimalist, trust-building design focused on key offers and a clean message hierarchy — ideal for digital ad performance.*
*Minimalist, trust-building design focused on key offers and a clean message hierarchy — ideal for digital ad performance.*

🟩 3. Visual System & Brand Assets

Design Systems Behind Every Asset
Behind each visual is a consistent system of fonts, spacing, and colors designed to unify the brand. These samples show how I applied design thinking and brand cohesion across logos, typography, and support materials.

🖼 Included Visuals:

Logo – Dewey Dental
*Modern wordmark with soft, medical tones to convey cleanliness and trust.*
*Modern wordmark with soft, medical tones to convey cleanliness and trust.*
Logo – J.G Spa
*Custom circular design with gold and blush gradients, enhanced with soft cloud elements and an elegant, flowing font.*
*Custom circular design with gold and blush gradients, enhanced with soft cloud elements and an elegant, flowing font.*
Logo – Timely Comfort
*Bold HVAC identity combining custom polar bear illustration with warm/cool gradient rings to symbolize temperature control.*
*Bold HVAC identity combining custom polar bear illustration with warm/cool gradient rings to symbolize temperature control.*
Business Card Mockup – Timely Comfort
*Application of the brand palette and identity into a clean, professional contact card layout.*
*Application of the brand palette and identity into a clean, professional contact card layout.*

Design Systems Behind the Work

Each piece followed a cohesive visual logic — from color usage to type treatment and layout balance. I aimed to create designs that not only match their brand identity but also communicate clearly across both digital and physical formats.
Let’s Build Visuals That Actually Move People
Need promotional assets that are more than just pretty? I design graphics that look great and deliver — whether you’re growing a brand, selling a product, or filling an event. Let’s make your next campaign unforgettable.
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Posted Apr 28, 2025

Designed graphics for social, banners, and brand content across multiple industries, boosting visibility, trust, and campaign engagement.

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