MOO Print Shop wanted to drive more first-time purchases and stand out in a crowded printing market. Their previous email campaigns had low open and click-through rates, and they struggled to clearly communicate the premium quality of their services.
Solution
I designed a clean, modern email campaign with a strong promotional hook: 20% off the first order.
Focused the layout on stunning visuals of MOO's products (business cards, flyers, stationery).
Crafted a clear headline and persuasive call-to-action ("Start Printing Today").
Optimized the design for mobile responsiveness to maximize reach.
Added personalized messaging to build trust and encourage immediate action.
Result
The email campaign led to a 30% increase in new customer orders within the first month of launch.
MOO also saw improved email engagement metrics, including a 22% higher open rate and 18% higher click-through rate compared to previous campaigns.
Deliverables
Fully designed and responsive email template
Promotional graphics for the discount offer
Content structure and CTAs optimized for conversions
Platform-ready HTML export for Klaviyo
If you’re aiming for higher engagement and stronger sales, let’s create an email campaign designed to deliver measurable impact — just like this one.
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Posted Apr 28, 2025
Designed a high-converting email campaign for MOO Print Shop, boosting first-time customer orders by 30% with strategic layout and responsive design.