Role: Email Designer & Strategist Tools: Klaviyo, Adobe XD, Photoshop Industry: Print & Ecommerce

Client Overview MOO is a premium print shop serving creatives and businesses with high-quality business cards, flyers, and stationery. As a leader in the print & ecommerce space, they wanted to increase first-time purchases and differentiate their brand in a saturated market.

Challenge • Previous email campaigns had underwhelming open and click-through rates • Messaging didn’t clearly communicate the premium value of MOO's offerings • Needed a stronger first-time buyer incentive and better visual storytelling

Solution Email Strategy & Design • Developed a high-converting promotional campaign offering 20% off first orders • Designed a clean, modern layout that showcased MOO’s products with crisp, professional imagery • Crafted compelling headlines and clear CTAs (“Start Printing Today”) to drive urgency

Technical Implementation • Ensured full mobile responsiveness for on-the-go engagement • Used personalized messaging to build trust and increase conversions • Exported platform-ready HTML optimized for Klaviyo

Results • +30% increase in new customer orders within the first month • +22% open rate and +18% click-through rate compared to previous email campaigns • Strengthened MOO’s brand perception as a premium, approachable print solution