Role: Web Designer & UX/UI Specialist Tools: Figma, Shopify, Adobe XD, Photoshop Industry: Ecommerce, Artisanal Goods

Studio Joy, a handcrafted goods brand, needed a new ecommerce website to reflect their delicate, artisanal products. Their old site lacked warmth, mobile responsiveness, and a strong brand identity, leading to missed sales opportunities and lower customer trust.

I designed a fully responsive ecommerce website that embodied Studio Joy’s brand spirit — soft, inviting, and authentic.

Integrated their brand palette (#FEE1DD, #FAF1EC, #FFD4B7) into a clean, emotional UX flow.

Highlighted product craftsmanship with large, warm imagery and minimalistic layouts.

Simplified the purchase process to increase checkout completion rates.

Designed mobile-first to ensure seamless shopping across all devices.

After launch, Studio Joy saw a 35% increase in sales and a 40% boost in average session duration.

Customers praised the new site's design for being "beautiful," "easy to navigate," and "a perfect reflection of the brand."

Full responsive website design (desktop, tablet, mobile)

Shopify theme customization and optimization

UI Kit including typography, color palette, and button styles

Branded product pages with storytelling elements

Checkout flow UX improvements