Launching a fintech banking product internationally
Jacob Tilton
Launching a banking product isn't easy: one size does not fit all people, markets, businesses, or personality profiles.
I created a actionable advice to successfully launch this new suite of features across multiple markets, addressing all of the above nuance in one set of clickable deliverables.
We started at...
A large fintech player not understanding how to launch an international expansion of its SMB banking product…
We arrived at...
A comprehensive launch strategy tailored to each country of interest, (including optimized pricing via advanced statistical methods).
We got there via...
Qualitative, quantitative, and digital research tailored to individual stakeholders in each country.
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Posted Sep 20, 2023
Brought to life a clear go-to-market strategy for the launch of a banking product.
