SaaS Positioning Overhaul
Jacob Tilton
A direction was clear for this SaaS client to succeed in the marketplace: capitalize on a new niche. But how do we do this, especially as a new entrant in the marketplace?
Provide the product everyone wants but doesn't have.
Research showed that nobody actually liked their solutions: too difficult to use, too much bait-and-switch. But they're exasperated enough that they're willing to listen to anyone who can solve their problems credibly - with facts, figures, and honest, accessible testimonials featured prominently in their outbound and owned assets.
(They liked our strategy).
I delivered a compelling message house and sales restructuring based on landscape and marketplace needs upon which the C-Suite immediately acted. We built trust with them and they saw the value of the work clearly, after listening sessions, high-profile readouts, and consistent touchpoints.
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Posted Sep 20, 2023
Created a sales and marketing strategy for a SaaS company unsure of how to confidently grab its niche in the market.
