Research showed that nobody actually liked their solutions: too difficult to use, too much bait-and-switch. But they're exasperated enough that they're willing to listen to anyone who can solve their problems credibly - with facts, figures, and honest, accessible testimonials featured prominently in their outbound and owned assets.

I delivered a compelling message house and sales restructuring based on landscape and marketplace needs upon which the C-Suite immediately acted. We built trust with them and they saw the value of the work clearly, after listening sessions, high-profile readouts, and consistent touchpoints.