This strategy needed to work globally and at scale: it had the potential to be a cost center, not a revenue driver if executed incorrectly.

Custom qualitative market research led the approach, uncovering who needs what content most (and from whom), when it's best served, where they want to receive it, and how they would use such content.

Our end clients, from marketing directors to agency partners, lauded the strategy presented: recommendations were clear, data-driven, and wordsmithed to the nth degree to ensure clarity, consistency, and nuance all shone bright.