Lead Generation SaaS - Product Design

Project Overview I designed a lead generation SaaS platform where companies create profiles and launch campaigns. Users manage multiple brands, set targeting details, and generate webpages for ads on platforms like Google and Facebook.

The Challenge Simplifying the complex campaign creation process. The goal was to reduce steps while keeping it intuitive and efficient.

Goal Support an effective lead generation process with a smooth, user-friendly experience across devices and light/dark modes.

Solution Designed a modern, clean, and functional platform with an intuitive flow that makes campaign setup easy and efficient.

Process Started with wireframes, got client approval, then built a UI kit and finalized responsive designs. Weekly client meetings ensured alignment and iteration.