BeWell in School is a Nashville nonprofit that teaches students breath and movement as tools for self-regulation, and trains teachers and caregivers in culturally responsive, trauma-informed practice. Its founder started it as a fourth-grade teacher, after watching students get sent home for behavior no one had given them the tools to manage.

The organization had outgrown its look: no real logo, no color system, nothing consistent. It needed a brand that schools, districts and funders would trust, and that kids would actually like.

Modern and minimal, with personality. Science-backed rather than spiritual: the brief asked us to steer clear of yoga's religious connotations and stay rooted in breath, movement and the body. Calm, but never still.

Breathe in. Breathe out. Move forward. The mark is a butterfly, the symbol of transformation, built from four simple curved wings. It mirrors the change BeWell helps students make, one breath at a time: from stress to calm, from reacting to regulating. Playful enough for a second grader, calm enough for a school board.

Breathe in. Breathe out. Move forward. The mark is a butterfly, the symbol of transformation, built from four simple curved wings. It mirrors the change BeWell helps students make, one breath at a time: from stress to calm, from reacting to regulating. Playful enough for a second grader, calm enough for a school board.

Hand-drawn sparks and squiggles add movement to photography. Sticker shapes carry call-outs like "remember, just breathe." A butterfly pattern gives quiet brand presence, and a dynamic dashed line traces each pose, so the visuals show breath and motion rather than just describing them.