Kindred Spirit Website Redesign

Web redesign and development for the film production company, Kindred Spirit, on Squarespace. I led in user experience enhancement, UI widgets development, site architecture and SEO improvements. The final website achieved increased organic traffic and 1st page Google ranking for 5 major search terms.

The Kindred Spirit website targets film industry clients, including directors and producers, in both English and Chinese. It showcases the company's production projects and introduces the main team members. The web design aims to enhance browsing experience with a clean, accessible structure and improved information layout. The site is also used for presentations in company pitches and client meetings, making it essential to ensure the website is highly presentable and professional. Detailed goals:

Streamline the menu by reducing redundancy and unnecessary pages, including replacing a catalog page with a hover-able list of items.​

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Minimize scrolling and clicks to accommodate fast viewing and quick presentations, using column layouts for side-by-side work samples and descriptions, and image slides for featured projects on the homepage.

Design all pages to be responsive on tablets and mobile devices.

Ensure accessibility and SEO best practices with appropriate alt text, titles, tagging, and optimized content.

Curate project images and design visual assets, such as textures and animations, to highlight the company's indie and art-house movie style.

Enable easy language switching between English and Chinese.

UI/UX, Visual Design, Front-end Development

Squarespace, Figma, Adobe XD, Adobe Illustrator, Adobe Photoshop, HTML, CSS