Marketing Video, Graphics and Web Design for GTL

Marketing video, graphics design and web projects for the youth education company, Global Talent Link. In collaboration with a fellow designer, I created an animated marketing video, 5 illustrations for core organizational services and 2 web page prototypes that significantly boosted GTL's online presence and visibility. The resulted video achieved a 150x increase in views by incorporating educational content with dynamic animations and motion effects.

To tell unique stories for this online learning community and speak to potential students, one biggest challenge for the marketing video is to replace stock footage with limited team footage and recordings. Elements such as clover leaf, expanding road and connected links are brought out as symbols for GTL's core values while motion effects are designed to weave together pieces of recordings.

Video and Animation

Adobe After Effects, Adobe Illustrator

To appeal to potential students and parents, the challenge is to present the company with liveliness and authenticity, while maintaining professionalism as an educational organization:

Organize complex service information into clear sections such as core concepts, educational values, and team introductions.

Curate graphics with illustrations, team member photos, and real activity images to replace stock photos.

Enhance visual appeal and liveliness using shaped, illustrated elements and curved lines throughout the design

Web Prototype, Graphics Design

Figma, Adobe Illustrator, Adobe Photoshop