Brand Identity & Social Media Management for Sparkle Detergents

Full Brand Identity & Social Media Management: Sparkle Detergents

Social Media Manager & Creative Director

Sparkle is a cleaning supply manufacturer specializing in high-volume 4L and 10L bulk containers. The brand faced a unique challenge: industrial-sized chemical products often look harsh and utilitarian, lacking the "friendly" appeal needed for the home market.

They needed a complete visual overhaul to transform their image from a generic bulk supplier into a trusted, family-safe household brand. Additionally, they required a partner to take over full responsibility for their day-to-day social media operations to ensure consistent growth.

I execute a complete "Done-For-You" management strategy that covers the brand's entire visual and operational presence. This involves handling the daily social media calendar, where I manage everything from caption writing and hashtag strategy to scheduling across Instagram and Facebook.

To differentiate the brand, I designed and modeled two custom 3D mascots to serve as the friendly "face" of the company, integrating them into weekly content to drive engagement. Beyond digital growth, I also support the sales team by designing official price lists and catalogues used for vendor pitches.

This strategy successfully repositioned Sparkle as a premium choice for smart bulk buyers, bridging the gap between industrial power and home safety. The introduction of the 3D mascots created an instant visual hook, transforming a quiet account into a vibrant, consistent brand presence. Today, I continue to manage the brand's long-term visual evolution, ensuring every piece of content from social posts to sales catalogues maintains a cohesive, high-quality standard.