Your Role: Content Designer

The goal was to demonstrate how a local bakery could drastically elevate its perceived value through a visual rebrand.

While the products were delicious, the existing social media presence was inconsistent and lacked a cohesive "Brand Identity." The challenge was to move away from low-quality snapshots and create a premium, curated lifestyle aesthetic that allows the business to charge higher prices. The Solution:

I developed a comprehensive Visual Strategy Proposal to showcase the brand's true potential.

Art Direction: Established a strict "Warm Cream & Gold" color palette to evoke luxury, comfort, and high-quality ingredients.

Grid Strategy: Designed a "Split-Screen" content plan where product close-ups are balanced with lifestyle shots to tell a visual story.

Content Creation: Designed 9 high-fidelity post mockups, including promotional graphics and engagement-focused visuals.

Profile Optimization: Redesigned the bio and highlights to create a friction-less customer journey from "Follow" to "Order."

A fully realized Brand Roadmap demonstrating how high-end visuals can position a local business as a luxury competitor. This project showcases my ability to build a visual identity from scratch.

If you want your social media to look as professional and curated as this, I can build this exact visual framework for you.